Key takeaways
- A manager at a 10-person firm may decide more than a VP at a bank.
- Reach two or three people per company, so one silence does not stall you.
How do you find the decision maker?
- Name the problem you solve. Whoever is measured on that problem usually decides.
- Adjust for company size. Up to 10 employees, go to the owner. From 11 to 100, a director or head of the team. Above that, a VP signs and a manager evaluates.
- Search title and seniority together. Pair a department with a seniority level, then read the real titles that come back.
- Look for ownership words. In small firms, owner, founder, principal and partner beat any seniority label.
| Company size | Who usually decides | Who else to include |
|---|---|---|
| 1 to 10 employees | Owner or founder | Office manager |
| 11 to 100 | Director or head of the team | Owner or CEO for larger spend |
| 101 to 1,000 | VP or director | The manager who evaluates, finance |
| 1,001 and up | VP with a committee | Procurement, IT, finance |
Can you trust seniority labels?
Only as a rough filter. Each data source assigns its own labels, so read the actual title. On paid plans, describe the role in a sentence and Buzz reads real titles, then shows why each person fits. A Sales Brief names the likely buying group at one company.
