Key facts
- Most specific titles are held by a handful of people, each worded a little differently.
- A keyword search only finds the wording you guessed.
- Buzz also matches on profiles, company descriptions and past roles, so rare titles are not lost.
- VP of Marketing, Vice President, Marketing and CMO are treated as neighbours, and you decide which to include.
Why does keyword search miss them?
Most specific titles are held by a handful of people, each worded a little differently. A keyword search only finds the wording you guessed.
How does Buzz find them?
It asks which real titles mean what you typed, shows how many people hold each one, and builds the search from the ones that fit. This helps most with medical specialties, trades, niche software roles, public sector jobs and owners whose title is the business name.
