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B2B prospecting guides

These guides answer the questions people ask before they spend money on contact data: how to find an owner’s email address, what a catch-all result actually means, what B2B data costs, and what the law allows when you send cold email in the United States. Each one opens with a direct answer, then shows the work.

Every guide

How to find a business owner's email addressFive reliable ways to find a business owner's email, from the company website to a verified contact database, and how to check it before you send.How to find the decision makers at a companyA practical method for identifying who actually decides, influences and signs at a target company, by company size and by what you sell.How to build a B2B prospect list from scratchA step-by-step method for building a clean, targeted B2B prospect list: define the customer, choose filters, check quality and export.How to find mobile numbers for sales callsWhere B2B mobile numbers and direct dials come from, how to get them, and the calling rules to know before you dial.How to research a company before a sales callA 15-minute pre-call research checklist: what the company does, what changed recently, who decides, and the one angle worth opening with.How many emails should a cold email sequence have?Most B2B cold email sequences work best with three to five emails over two to three weeks. Here is a simple four-email structure and what each email should do.How much does B2B contact data cost?How B2B contact data is priced: per seat, per credit, annual contracts and free tiers, plus the real questions to ask before you buy.Is it legal to buy and use B2B contact data?A plain-English overview of the rules for buying and using B2B contact data in the United States, the EU and Canada. General information, not legal advice.What does "catch-all" mean in email verification?A catch-all (accept-all) domain accepts mail for any address, so a verifier cannot confirm a specific mailbox exists. Here is what to do with those addresses.How many leads do I need to book 10 meetings?A simple formula for working backwards from meetings to the number of contacts you need, with a worked example you can copy.How to write an ideal customer profile (with a template)Write a one-page ideal customer profile in 30 minutes: the five fields that matter, a fill-in template and how to turn it into a search.How to find sales leads with AIHow AI prospecting works in practice: describing who you want in plain English, what the AI reads, where it goes wrong and how to check its work.B2B data and prospecting glossaryPlain-English definitions of the terms used in B2B contact data, prospecting and outbound sales, from accept-all to verified email.Free B2B lead generation tools: what $0 really gets youThe types of free B2B lead generation tools, what each is good for, where free tiers run out, and how to combine them into a working process.

Where to go next

Working an industry rather than a question? The playbooks show the search, the filters and the opening line for one trade at a time. Need a term defined? Start with what a B2B contact database is, or read the glossary for the rest.

Buzzlist writes four-email sequences for the people you find. Sending from inside Buzzlist is coming; today you send the approved emails from your own mailbox. See how it works.

Written by Mike Berens, founder of Buzzlist. Last updated .

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