Before a call, learn five things: what the company sells and to whom, what changed recently, who decides, which of their problems you solve, and one reason to talk now. Fifteen minutes on their website, news and job posts covers it. On paid plans, a Buzzlist Sales Brief does the reading for you.
Your Hive. What Buzz knows about your business, from your website and your edits.
Key takeaways
A recent change is the best opener: a new leader, a launch, hiring or a new location.
Pick one angle and three questions.
What should you research before a call?
Read the homepage. What they sell, who buys it and the words they use.
Find what changed. New leaders, products, locations or hiring in the last six months.
Read their job posts. Open roles show where the money is going.
Write your angle. One sentence on why now, and three questions that show you did the reading.
What does a Sales Brief give you?
Give Buzz a company website and you get twelve sections, including what the company does, what changed, who decides, what to say and what to ask. Facts carry their source. Read a sample brief.
Answered by the Buzzlist team. Published , last reviewed .
Common questions
How long should pre-call research take?
Ten to fifteen minutes by hand for an account that matters.
Can AI do this research reliably?
When it cites its sources, so you can check them. Treat anything unsourced as a guess.
