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Buzzlist vs Instantly · checked September 2026

Buzzlist vs Instantly: a sending tool that needs a list, or the list that writes itself.

Instantly is a cold email sending platform, from $47 a month for sending and $94 a month with lead credits. buzzlist.io starts where Instantly needs you to start: it finds the right people with a reason each and writes the four emails per person. Today you send them from a tool like Instantly. Sending inside Buzzlist is coming.

Buzzlistbuzzlist.io
Price
One flat price per account. Free, then $199, $499 or $1,499 a month. Month to month.
Free plan
100 contacts every month, for as long as you like. No card, no demo, no clock.
After the list
Buzz picks the people with a reason each, writes four emails per person from their website, and builds the Sales Brief. Sending is coming.
Contract
None. Cancel from your account.
Instantlyinstantly.ai
Price
Outreach plans $47, $97 and $358 a month. Bundles with lead credits $94, $194 and $555 a month.
Free plan
A free trial with no card. No ongoing free plan.
After the list
Sending, warm-up and inbox management. The list and the writing come from your credits or your own work.
Contract
Monthly.

What each one charges

BuzzlistInstantly
Free100 contacts every month, ongoingTrial only
Entry plan$199 a month: 1,500 contacts, 1,000 AI credits, research and writing$47 a month sending, or $94 with 1,500 lead credits
What is includedThe people, the reasons, the emails, the briefSending, warm-up, unlimited email accounts
SendingComing, warmed and paced at 20 a dayYes, today

Instantly figures read from instantly.ai/pricing in September 2026. Prices change. Check its page before you decide. Buzzlist prices are on the pricing page.

The free plans

Buzzlist Free

  • 100 contacts every month, for as long as you like
  • Search, filter, save lists and export without limits
  • Send people to HubSpot, HighLevel, Sheets, Slack or a webhook
  • No credit card. No demo. No end date

Instantly Free

  • Free trial, no ongoing plan
  • Lead credits are a paid add-on
  • Writing is templates and AI credits
  • Built around volume

What Buzz does that a list cannot

Finds the right people, with the reason

Say who you want in one sentence. Buzz reads what each company really does and tells you why each person fits. Mark one "not a fit" and it remembers.

Writes four emails per person

From their website and their role, not a template. Threaded, spaced over two weeks, each shorter than the last. Ten AI credits a person.

Builds the Sales Brief

Twelve sections on one account: who to contact first, why now, what to say, the objection coming. Read in five minutes before the call.

The offer

Where Instantly is ahead

Instantly sends today, with unlimited email accounts and warm-up. Until Buzzlist's sending arrives, Buzz writes and Instantly can send.

Questions people ask

Do I need Instantly if I use Buzzlist?

Today, you need something to send with, and Instantly is one option. Buzzlist finds the people and writes the four emails per person. Buzz Send is available in the customer portal with a gradual sending ramp.

Which is cheaper?

Instantly's sending-only plan is $47 a month. Buzzlist's Starter is $199 and includes 1,500 contacts and 1,000 AI credits for research and writing, the parts that take the time.

Why 20 emails a day when Instantly sends thousands?

Because replies come from emails that read like a person wrote them, sent at a pace a person would send. Buzz is built for the reply, not the send count.

Written by Mike Berens, founder of buzzlist.io. Updated 24 September 2026. Instantly details checked against its own public pages in September 2026.

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