Every term
B2B contact databaseA B2B contact database is a searchable collection of business people and companies with roles, locations and contact details, used to build prospect lists.Buyer intent dataBuyer intent data is evidence that a person or company is actively researching a product category, based on behaviour rather than firmographics.Company fingerprintA company fingerprint is a profile of what a company actually does, built from its employees' roles, skills and descriptions rather than its industry code, which is wrong surprisingly often.Consumer dataConsumer data describes households and the people in them: age range, income, net worth, homeownership, marital status and children, used to build lists for local and household services.Decision makerA decision maker is the person with the authority to approve a purchase: the owner, partner, founder, president or the executive who controls the budget.Ideal customer profile (ICP)An ideal customer profile describes the companies and people most likely to buy: industry, size, geography, the buying roles and the problem they already have.NAICS codeA NAICS code classifies what a business does. It is useful for prospecting search, but it is often stale on small companies.Sales briefA sales brief is a short account plan covering what a company does, what changed recently, who to contact and what to say.Semantic people searchSemantic people search matches the meaning of a request against real job titles and profiles, so "eye surgeon who owns the practice" finds ophthalmologists and practice owners without exact keywords.Verified business emailA verified business email is a work address that has been checked against the receiving mail server and is known to accept mail, reducing bounces.
Where to go next
Buying for the first time? Read what B2B contact data costs and what the law allows. Building a list today? The guides take it question by question, and the playbooks do it one industry at a time.