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Definition

Decision maker

A decision maker is the person who can approve the purchase: in a small business the owner, partner, founder or president, and in a larger one the executive who controls the budget for what you sell.

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Key facts

  • Business partner is an HR job, and assistant to the president is not the president.
  • A partner at a huge firm may not.
  • Buzzlist shows company size next to every person and lets you filter by it.
  • A Buzzlist Sales Brief names the likely committee at a company.

Titles carry most of the evidence, but they can mislead. Business partner is an HR job, and assistant to the president is not the president.

Company size matters too. A partner at a ten-person firm decides. A partner at a huge firm may not. Buzzlist shows company size next to every person and lets you filter by it.

Answered by the Buzzlist team. Last reviewed .

Common questions

What is a buying committee?

The people who shape a purchase: the decision maker plus the users, evaluators and budget holders. A Buzzlist Sales Brief names the likely committee at a company.

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