Key takeaways
- Agents are independent contractors. Most buy for themselves.
- Team leaders and broker-owners control bigger budgets.
- Agents change brokerages often, so refresh lists regularly.
Step by step
- Describe the people in one sentence. On Starter and above, search "real estate team leaders and broker-owners in Arizona" and BuzzAI reads real titles and company names instead of relying on industry codes. On Free, build the same list with the filters in the table below.
- Use the right titles. Realtor, real estate agent, broker associate, team leader, managing broker, broker-owner and director of agent services.
- Set the company size. Company size is misleading here. A large brokerage is thousands of individual businesses, so filter on title, not employee count.
- Choose the channel. Agents live on their mobiles and publish their numbers. Short, specific messages beat long emails. Scrub numbers against the National Do-Not-Call Registry and your own do-not-call list before calling or texting.
- Save, reveal and reach out. Save the list, reveal only the people you will contact, and export to a spreadsheet or your CRM. You are not charged when no email or phone exists.
| Filter | What to use |
|---|---|
| Titles | Team Leader, Broker-Owner, Managing Broker, Realtor |
| Location | City or metro, since agents work locally |
| Exclude | Commercial or residential, whichever you do not sell to |
| Must have | Mobile number |
What to know
Residential and commercial real estate are separate worlds. Commercial brokers work at firms with research and marketing departments and buy like a company. Residential agents buy like consumers with a business card.
If your product helps agents win listings, target producers and team leaders. If it helps a brokerage recruit or retain agents, target the broker-owner and the director of agent services.
