How do you build this list?
- Pick the portfolio type. Multifamily, single family rental, commercial and retail, and homeowner association management are four markets with very different buyers.
- Describe the people in one sentence. Regional managers at property management companies in Arizona, for example. Buzz matches meaning against real titles, which helps where community manager, portfolio manager and property manager overlap.
- Use the right titles. Owner, president, director of property management, regional manager, portfolio manager, community manager, community association manager, director of maintenance and facilities director.
- Work out who approves. On-site staff raise the need. Regional managers and head office sign anything portfolio-wide. For products that go into buildings, the maintenance or facilities lead writes the specification.
- Set the company size. At 1 to 50 the owner decides. From 51 to 500 there are regional layers. Above that, expect procurement and a preferred vendor list you must get onto first.
- Save, reveal and reach out. Save the list and reveal only the people you will contact. Each reveal uses one contact from your monthly allowance. Export a spreadsheet, or on a paid plan have Buzz write the emails and send them through Buzz Send once you approve.
| Filter | What to use |
|---|---|
| Titles | Owner, Director of Property Management, Regional Manager, Community Manager |
| Company words | property management, community association, realty management |
| Size | 1 to 50 local, 51 to 500 regional |
| Exclude | sales brokerages and individual landlords |
What should you watch for?
Some firms sell and manage property under one name. Agents buy marketing and lead generation; managers buy anything that cuts maintenance calls, turnover and time on site. Read the description before you assume.
