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Definition

Ideal customer profile (ICP)

An ideal customer profile is a description of the companies and people most likely to buy from you and stay: what they do, how big they are, who signs off, and the problem they have.

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SampleThe Hive: a business profile with customer examples, fit signals and who you want to reach
Your Hive. What Buzz knows about your business, from your website and your edits.

Key facts

  • Write it from your real customers.
  • The test is whether it changes a search.
  • Software companies with 51 to 500 employees where a marketing director owns lead generation does.

Write it from your real customers. The test is whether it changes a search. Mid-market SaaS does not. Software companies with 51 to 500 employees where a marketing director owns lead generation does.

In Buzzlist, your profile lives in your Hiveprint on paid plans. Buzz drafts it from your website and you confirm it.

Answered by the Buzzlist team. Last reviewed .

Common questions

What is the difference between an ICP and a persona?

The ideal customer profile describes the company. A persona describes the person inside it.

Keep going

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