Key takeaways
- A short list of the right people beats a long list.
- Leave out current customers and anyone you already contacted.
How do you build a prospect list?
- Describe your best customers. Industry, size, location and the title of the person who bought.
- Turn that into filters. Company first, then department, seniority and title.
- Check twenty results. If several are wrong, fix the filter that let them in. It is usually the industry code or a broad title.
- Keep reachable people. Work email, mobile or direct dial. Save the rest for later.
- Save and export. Save the list in Buzzlist, or export it to a spreadsheet or your CRM.
Why do prospect lists go wrong?
Industry codes. Many companies sit under a code that does not fit what they do, so add words from the company name or description. In Buzzlist, filters work on every plan, and paid plans add search in a sentence. Searching and saving are free. You use a contact only when you reveal a real email or phone.
