Key takeaways
- A smaller list of the right people beats a large list every time.
- Always sample before you export. Twenty records tell you if the filters are wrong.
- Exclude existing customers and anyone you already contacted.
Step by step
- Describe your best customers. List five customers you would clone. Note their industry, size, location and the title of the person who bought.
- Turn that into filters. Industry or keywords for the company, employee or revenue band, geography, then department, seniority and titles for the person.
- Sample and inspect. Open twenty results. If more than a few are wrong, fix the filter that let them in, usually industry codes or a too-broad title.
- Require a way to reach them. Keep people with a verified work email, a mobile or a direct dial. Drop the rest or save them for later.
- Save, de-duplicate and export. Save the list, exclude contacts you already have, and export to a spreadsheet or your CRM.
What to know
Industry codes are the most common reason lists go wrong. Many companies are filed under a code that does not describe what they do, which is why a search for a trade or a niche often needs company-name and description evidence, not the code alone.
In Buzzlist you can build the list with filters on any plan, or describe it in a sentence with BuzzAI on Starter and above. Searching, filtering and saving never use your allowance. A contact is only used when you reveal or export a real email or phone.
