Key takeaways
- Founders of small brands do everything. Keep the message very short.
- Titles vary wildly: growth, digital, DTC, online, retention.
- Category words (apparel, supplements, pet) sharpen the list quickly.
Step by step
- Describe the people in one sentence. On Starter and above, search "founders and heads of ecommerce at direct-to-consumer brands with 10 to 200 employees" and BuzzAI reads real titles and company names instead of relying on industry codes. On Free, build the same list with the filters in the table below.
- Use the right titles. Founder, CEO, head of ecommerce, director of ecommerce, VP of digital, head of growth, retention or lifecycle manager.
- Set the company size. Under 20 employees for founder-led brands. 20 to 200 for brands with a dedicated ecommerce team.
- Choose the channel. Email. These buyers read it, and they respond to specifics about their own store. Scrub numbers against the National Do-Not-Call Registry and your own do-not-call list before calling or texting.
- Save, reveal and reach out. Save the list, reveal only the people you will contact, and export to a spreadsheet or your CRM. You are not charged when no email or phone exists.
| Filter | What to use |
|---|---|
| Titles | Founder, Head of Ecommerce, Head of Growth |
| Company words | direct-to-consumer, online store, brand, category words |
| Size | 1 to 19 or 20 to 199 |
| Must have | Verified work email |
What to know
Because titles are so inconsistent, searching by meaning works much better than exact matching. "Head of Digital", "Director, Online" and "VP Ecommerce" are the same buyer.
A quick look at the store before you write pays off more here than in any other segment, because everything about their business is public: pricing, reviews, shipping, and what they are promoting this week.
