How do you build this list?
- Describe the people in one sentence. On Starter and above, search "founders and heads of ecommerce at direct-to-consumer brands with 11 to 500 employees". Buzz matches titles by meaning, so Head of Digital, Director, Online and VP Ecommerce all come back. On Free, use the filters in the table below.
- Use the right titles. Founder, CEO, head of ecommerce, director of ecommerce, VP of digital, head of growth, retention or lifecycle manager.
- Set the company size. 1 to 50 for founder-led brands. 51 to 500 for brands with a dedicated ecommerce team.
- Choose the channel. Email. These buyers read it and respond to specifics about their own store. Scrub numbers against the National Do-Not-Call Registry and your own do-not-call list before calling or texting.
- Save, reveal and reach out. Save the list and reveal only the people you will contact. Each reveal uses one contact from your monthly allowance. Export a spreadsheet, or on a paid plan have Buzz write the emails and send them through Buzz Send once you approve.
| Filter | What to use |
|---|---|
| Titles | Founder, Head of Ecommerce, Head of Growth |
| Company words | direct-to-consumer, online store, brand, category words |
| Size | 1 to 50 or 51 to 500 |
| Must have | Verified work email |
What should you watch for?
Look at the store before you write. Pricing, reviews, shipping and this week's promotion are all public, and a specific line about them beats any template.
