How do you build this list?
- Describe the people in one sentence. Owners of healthcare staffing agencies in the Southeast, for instance. Buzz reads the company description, where the vertical shows up, and returns the matching owner titles.
- Require agency evidence. Staffing, recruiting, recruitment, talent, search, executive search or placement in the company name or description. Without it you get in-house talent acquisition teams, which is a different sale.
- Pick the vertical. Light industrial, healthcare and travel nursing, IT and engineering, finance and accounting, legal, and executive search are separate businesses with separate budgets. Write to each one separately.
- Use the right titles. Owner, president, CEO, managing director, managing partner and founder. At multi-office firms add branch manager, director of recruiting and VP of sales.
- Decide on temp or perm. Contract and temp firms carry payroll between timesheet and client payment, so they care about funding, back office and margin. Permanent and search firms care about sourcing, candidate data and speed.
- Save, reveal and reach out. Save the list and reveal only the people you will contact. Each reveal uses one contact from your monthly allowance. Export a spreadsheet, or on a paid plan have Buzz write the emails and send them through Buzz Send once you approve.
| Filter | What to use |
|---|---|
| Titles | Owner, President, Managing Director, Branch Manager |
| Company words | staffing, recruiting, talent, search, placement |
| Size | 1 to 50, then 51 to 500 |
| Exclude | in-house talent acquisition at employers |
What should you watch for?
Agency owners are heavily marketed to. They do outreach themselves and spot a template in the first line, so write something only they could receive.
