Key takeaways
- Filter on the agency, not the title. Recruiter alone returns corporate talent teams.
- Temp and contract firms buy back office and funding. Search firms buy sourcing tools.
- Branch managers carry a profit and loss line, so they buy too.
Step by step
- Describe the people in one sentence. Owners of healthcare staffing agencies in the south east, for instance. BuzzAI reads the company description, which is where the vertical actually lives, and brings back the owner titles that go with it.
- Require agency evidence. Staffing, staffing agency, recruiting, recruitment, talent, search, executive search or placement in the company name or description. Without it you get in-house talent acquisition, which is a completely different sale.
- Pick the vertical. Light industrial, healthcare and travel nursing, IT and engineering, finance and accounting, legal, and executive search are separate businesses with separate budgets. One page of generic messaging reads as generic to all six.
- Use the right titles. Owner, president, CEO, managing director, managing partner and founder. Add branch manager, director of recruiting and vice president of sales at multi-office firms, where each branch runs its own numbers.
- Decide on temp or perm. Contract and temp firms carry payroll between the timesheet and the client payment, so they care about funding, back office and margin. Permanent and search firms care about sourcing, candidate data and speed.
- Save, reveal and reach out. Save the list, reveal the owners you will write to, and export to your CRM. Buzzlist drafts the four-email sequence, and sending it stays on your side in your own tool.
| Filter | What to use |
|---|---|
| Titles | Owner, President, Managing Director, Branch Manager |
| Company words | staffing, recruiting, talent, search, placement |
| Size | 1 to 19, then 20 to 199 |
| Exclude | in-house talent acquisition at employers |
What to know
Agency owners are the most marketed-to buyers on this list. They buy contact data themselves, they run sequences, and they will recognise a template from the first line. Write as though the reader has already sent the email you are sending, because they probably have.
Staffing has its own vocabulary and some of it collides with other industries. In staffing, MSP means a firm that runs a client contingent workforce programme, which is not the IT meaning of the same three letters, and VMS is the software behind it. If you sell into that end of the market, use the words the way the market uses them.
Size tells you the structure. A single-office firm of eight is the owner plus recruiters, and the owner can decide in a day. A firm with four branches has a manager at each one who is measured on their own numbers, and a head office that negotiates the contract. Sell to both, in that order.
