Key facts
- Use NAICS 561311 for placement and recruiting firms and 561320 for temporary staffing, plus keywords such as staffing, recruiting and talent.
- Regional firms add branch managers who run local hiring, so add Branch Manager as a title if you sell to offices.
- Temporary staffing firms employ workers and bill clients by the hour, which makes payroll, insurance and compliance big concerns.
- Placement and executive search firms charge a fee when someone is hired, which makes candidate sourcing and client relationships the focus.
- FilterPick industry, title and place.
- RevealReveal the people who fit.
- SendBuzz Send on paid plans.
Temp staffing and placement are different businesses
Temporary staffing firms employ workers and bill clients by the hour, which makes payroll, insurance and compliance big concerns. Placement and executive search firms charge a fee when someone is hired, which makes candidate sourcing and client relationships the focus. NAICS 561320 and 561311 roughly split the two.
Who decides
- Owner or President: most decisions at agencies under 50 people.
- VP of Sales or Business Development: client acquisition at mid-size firms.
- Branch Manager: local offices of regional and national firms.
- Recruiters: not buyers, but heavy users of sourcing tools.
The Buzzlist filters for staffing agencies
Copy these into Find. Each row is a filter as the app names it.
| Filter | Set it to |
|---|---|
| Industry & keywords: NAICS codes | 561311, 561320 |
| Industry & keywords: company keywords | staffing, recruiting, talent, executive search |
| Job titles | Owner, Branch Manager, Managing Director |
| Seniority level | Owner, President, Vice President |
| Company size | 1 to 10 employees, 11 to 50 employees, 51 to 100 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
Staffing firms do not have their own industry value in the standard business search, so codes and keywords carry the filter.
On paid plans you can type the same list as one sentence, and Buzz ranks who fits best. Plans and prices.
Timing
Staffing is tied to hiring cycles. January and the weeks after Labor Day are busy for many agencies. Fridays are often spent on payroll and timesheets at temp firms, so Tuesday to Thursday works better.
Mistakes
- Treating recruiters as decision makers.
- Mixing in-house corporate recruiters with agencies.
- One message for temp and search firms.
Is the staffing agencies data any good?
Recruiters change jobs often, so record dates matter. Paid plans can show the job-change flag and the email check status where the data has them. Buzz rechecks status before sending.
On paid plans, standard verification is included, and a hard bounce through Buzz Send gives the contact back.
Questions about staffing agencies data
What NAICS codes do staffing agencies use?
561311 for employment placement agencies and 561320 for temporary help services.
How do I avoid in-house recruiters?
Use the NAICS codes and keywords for agencies. In-house recruiters work at companies in other industries.
How do recruiters find new clients?
See our answer on how recruiters find new clients for the full method.
