Key facts
- Agencies under 25 people are run by founders who decide everything.
- Larger agencies have heads of client services, operations and new business, so pick the person tied to your offer.
- Marketing agencies buy tools to run their own business, but many also resell services to their clients.
- Agencies are busy at month end with client reporting.
- FilterCopy the filters on this page.
- RevealSee emails and mobiles where available.
- SendOr export to your own tools.
Agencies resell, partner and buy
Marketing agencies buy tools to run their own business, but many also resell services to their clients. That makes them partners as often as customers. An offer an agency can mark up and deliver under its own name gets a different reception than one they would only use internally.
Who to talk to
- Founder or CEO: offers, partners and pricing at most agencies.
- Head of Client Services or Account Director: client retention and delivery.
- Director of Operations: tools, contractors, workflow.
- New Business Director: the agency's own pipeline.
The Buzzlist filters for marketing agencies
In Find, set the rows below. Leave the rest empty.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Advertising Services, Marketing Services |
| Industry & keywords: NAICS codes | 541810, 541613 |
| Industry & keywords: company keywords | SEO, paid media, web design, PR, white label |
| Job titles | Founder, Managing Director, Head of Client Services, Director of Operations |
| Seniority level | Owner, Partner, C-suite / CXO, Director |
| Company size | 1 to 10 employees, 11 to 50 employees, 51 to 100 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
Agency type keywords are the most useful filter here. A white label offer fits agencies that resell, so add that keyword when it applies.
Paid plans add AI search: say who you want in a sentence and Buzz ranks the matches. Plans and prices.
Timing
Agencies are busy at month end with client reporting. Fourth quarter brings budget planning on the client side, so agencies have more appetite for new offers in early fall and January.
Mistakes
- Treating a two-person freelance studio and a 200-person agency the same.
- Pitching a feature the agency already sells to its clients.
- Writing generic copy; agencies write marketing for a living and notice.
Is the marketing agencies data any good?
Agencies run their own domains and often switch email providers. Buzzlist shows email check status on paid plans and labels catch-all domains.
Paid reveals come with standard email verification, and if a Buzz Send email hard bounces, you get that contact back.
Questions about marketing agencies data
What NAICS code do marketing agencies use?
541810 for advertising agencies and 541613 for marketing consulting services.
Who decides at a small marketing agency?
The founder. At agencies over 50 people, decisions spread across department heads.
How do I find white label partners among agencies?
Add the keyword white label, and target founders and heads of client services.
