Key facts
- Use the Printing Services industry or NAICS 323111, Commercial Printing, then add keywords for the work, such as wide format, labels, direct mail or packaging print.
- Larger commercial printers have a production manager and an estimator, and the owner focuses on customers and equipment decisions.
- Commercial printing has consolidated, and many owners have added services such as direct mail, signage, packaging or fulfillment to replace lost brochure work.
- Owners think about which new services pay off and which presses to keep.
- FilterPick industry, title and place.
- RevealReveal the people who fit.
- SendBuzz Send on paid plans.
A changing business
Commercial printing has consolidated, and many owners have added services such as direct mail, signage, packaging or fulfillment to replace lost brochure work. Owners think about which new services pay off and which presses to keep.
Who to reach
- Owner: almost every decision at shops under 30 people.
- Production Manager: press schedules, paper, maintenance.
- Estimator: pricing every job.
- Sales staff: printers often have outside reps.
The Buzzlist filters for printing companies
Copy these into Find. Each row is a filter as the app names it.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Printing Services |
| Industry & keywords: NAICS codes | 323111 |
| Industry & keywords: company keywords | commercial printing, wide format, direct mail, labels |
| Job titles | Owner, Production Manager, Estimator, General Manager |
| Seniority level | Owner, President, Manager |
| Company size | 1 to 10 employees, 11 to 50 employees, 51 to 100 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
Sign shops and promotional product resellers also use print keywords. Use NAICS 323111 to keep producers.
On paid plans you can type the same list as one sentence, and Buzz ranks who fits best. Plans and prices.
Timing
Fall is busy with holiday and political print. January to March is calmer. Owners are often on the floor; a direct phone helps.
Mistakes
- Mixing print brokers who own no equipment.
- Ignoring the added services that now drive revenue.
- Writing to reps about equipment.
Is the printing companies data any good?
Printers often use one shared mailbox. Buzzlist shows check status on paid plans and labels catch-all domains.
On paid plans, standard verification is included, and a hard bounce through Buzz Send gives the contact back.
Questions about printing companies data
What NAICS code do printers use?
323111, Commercial Printing (except Screen and Books).
Who buys equipment at a print shop?
The owner, with the production manager advising.
How do I find direct mail printers?
Add direct mail as a company keyword with Printing Services.
