Key facts
- Distributors of 20 to 200 people are often family owned.
- Owners decide on lines and systems, while purchasing managers choose which products and brands to carry.
- Each row is a filter as the app names it.
- For a real list, add one product line, using the pages for food, building materials, plumbing and electrical distributors.
- FilterPick industry, title and place.
- RevealReveal the people who fit.
- SendBuzz Send on paid plans.
Two reasons to target distributors
- You make a product and want a distributor to carry it. Reach the purchasing manager or product manager.
- You sell a service to distributors. Reach the owner or the operations leader.
Margins are thin
Distributors make small margins on high volume, so they look hard at costs: freight, warehouse labor, inventory carrying cost. A pitch that saves cost per order fits how they think.
The Buzzlist filters for wholesale distributors
Copy these into Find. Each row is a filter as the app names it.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Wholesale, Wholesale Import And Export |
| Industry & keywords: NAICS codes | 423830, 424490 |
| Industry & keywords: company keywords | distributor, wholesale, master distributor |
| Job titles | Owner, Purchasing Manager, VP of Sales, Operations Manager |
| Seniority level | Owner, President, Vice President, Manager |
| Company size | 11 to 50 employees, 51 to 100 employees, 101 to 500 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
The general Wholesale industry is broad. For a real list, add one product line, using the pages for food, building materials, plumbing and electrical distributors.
On paid plans you can type the same list as one sentence, and Buzz ranks who fits best. Plans and prices.
Timing
Many distributors plan line reviews once or twice a year. Ask when they review new products; it is a normal question in this business.
Mistakes
- Searching all wholesale at once.
- Sending a product pitch to the owner when the product manager decides.
- Ignoring exclusive territories.
Is the wholesale distributors data any good?
Family distributors may use older mail servers. Paid plans show email check status. A direct phone often reaches purchasing faster.
On paid plans, standard verification is included, and a hard bounce through Buzz Send gives the contact back.
Questions about wholesale distributors data
How do I get my product carried by a distributor?
Reach the purchasing or product manager for your product category, with pricing and margin details ready.
What NAICS codes do wholesalers use?
Codes in the 423 group for durable goods and the 424 group for nondurable goods.
Who decides at a family owned distributor?
Usually the owner or president, with purchasing deciding on product lines.
