Key facts
- Large chains use formal vendor programs, so start with independents.
- A shop that can visit your stand at a local market or see you in person is easier to win.
- Start with your state or a ZIP radius.
- Export a CSV for your line sheet tool.
Who decides what a shop stocks?
At an independent shop, the owner. At small chains, a buyer or merchandising manager. Large chains use formal vendor programs, so start with independents.
What should the pitch include?
- One sentence on the product and who buys it.
- Wholesale price, suggested retail price and minimum order.
- A sample offer and a photo link.
- One reason it fits their shop, taken from their own site.
Where should I start?
Near home. A shop that can visit your stand at a local market or see you in person is easier to win. Expand by state once a few stores reorder.
How to find shops to stock your product
- Name the store type
Gift shops, boutiques, pet stores, garden centres, outdoor stores.
- Set the area
Start with your state or a ZIP radius.
- Search owners and buyers
Owner, buyer and merchandising titles at companies under 50 staff.
- Reveal and export
Reveal business emails. Export a CSV for your line sheet tool.
- Send the pitch
On paid plans Buzz writes from each shop's website and sends four emails over about three weeks.
When does Buzzlist fit, and when does it not?
It fits when
- You sell a physical product at wholesale.
- You want independent shops in the US.
- You can send samples.
It does not fit when
- You only want big box chains. Use their vendor portals.
- You sell outside the US.
Questions people ask next
Can I find shops by city?
Yes. Search by city, state or ZIP radius.
Do I get the owner's email or the shop inbox?
Business emails for the people found, plus personal email and mobile where available.
How much does it cost?
Free gives 100 contacts a month. Starter is $97 with 1,000 contacts.
Can Buzz mention my line sheet?
Yes. Add the link and your terms to your Hive and Buzz includes them.