How do you build this list?
- Describe the people in one sentence. Type something like owners of managed IT providers in Texas with a work email. Buzz reads the company description and real titles rather than trusting the industry code. On Free, use the filters in the table.
- Separate MSPs from the look-alikes. Break-fix shops, hardware resellers, web agencies and IT staffing firms share the same code. Words like managed services, monitoring, help desk and recurring support tell them apart. To skip hourly one-person consultancies, ask for recurring contracts.
- Use the right titles. Owner, president, CEO, managing partner and founder at small firms. At thirty staff and above add vCIO, director of service delivery, service manager and CTO.
- Set the company size. Most MSPs run 1 to 50 staff and the owner signs. From 51 to 100 a service delivery lead usually tests the tool before the owner pays.
- Save, reveal and reach out. Save the list and reveal only the people you will contact. Each reveal uses one contact from your monthly allowance. Export a spreadsheet, or on a paid plan have Buzz write the emails and send them through Buzz Send once you approve.
| Filter | What to use |
|---|---|
| Titles | Owner, President, vCIO, Director of Service Delivery |
| Company words | managed services, managed IT, help desk, network support |
| Size | 1 to 50, then 51 to 100 |
| Exclude | IT staffing, web design, hardware resale only |
What should you watch for?
Small MSP owners came up as technicians. They read a specific message about ticket volume, stack consolidation or a vendor they already run, and delete anything that opens with a compliment. Peer groups are common in this trade, so a tool one owner rates gets mentioned to the next.
