Key facts
- Use the Insurance Agencies And Brokerages industry or NAICS 524210 and target the Owner, President and Principal titles.
- Independent agencies of 5 to 50 people are usually run by a principal who makes every vendor decision.
- A captive agent represents one carrier, often under the carrier's brand, and much of their marketing and software comes from that carrier.
- An independent agent or broker represents several carriers and runs the agency as their own business.
- FilterCopy the filters on this page.
- RevealSee emails and mobiles where available.
- SendOr export to your own tools.
Captive and independent agents
A captive agent represents one carrier, often under the carrier's brand, and much of their marketing and software comes from that carrier. An independent agent or broker represents several carriers and runs the agency as their own business. Independents usually have more freedom to buy, which makes them a better list for most vendors.
Lines of business change the pitch
- Personal lines: auto and home policies, high volume, retention focus.
- Commercial lines: business policies, larger premiums, longer relationships.
- Employee benefits: group health plans, sold to employers, renewal heavy.
The Buzzlist filters for insurance agencies
In Find, set the rows below. Leave the rest empty.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Insurance Agencies And Brokerages |
| Industry & keywords: NAICS codes | 524210 |
| Industry & keywords: company keywords | independent insurance agency, commercial insurance, benefits |
| Job titles | Principal, Agency Owner, Agency Principal |
| Seniority level | Owner, President, Partner |
| Company size | 1 to 10 employees, 11 to 50 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
The broader Insurance industry includes carriers. Agencies And Brokerages keeps the list to the people who sell policies.
Paid plans add AI search: say who you want in a sentence and Buzz ranks the matches. Plans and prices.
Renewal season and timing
Benefits agencies are slammed in the fall open enrollment period, roughly October to December. Commercial lines teams are busiest around January 1 and July 1 renewals. Late winter and summer are calmer for most agencies.
Mistakes to avoid
- Mixing carriers into an agency list.
- Writing to a captive agent about choosing carriers.
- Treating an account manager as the decision maker.
Is the insurance agencies data any good?
Captive agents often use a carrier provided email address, which may change when they leave. Buzzlist shows the check status on paid plans, and catch-all and unknown results are labeled.
Paid reveals come with standard email verification, and if a Buzz Send email hard bounces, you get that contact back.
Questions about insurance agencies data
What NAICS code do insurance agencies use?
NAICS 524210, Insurance Agencies and Brokerages.
How do I find independent insurance agents only?
Add the keyword independent insurance agency, and check the company name for a carrier brand before revealing.
When are benefits brokers busiest?
During fall open enrollment, roughly October to December.
