Key takeaways
- Give every email its own reason to exist.
- Keep each one short enough to read on a phone.
What should each email do?
- Email 1: the reason. One specific thing about their business and a small question.
- Email 2: the nudge. Two or three sentences in the same thread.
- Email 3: a new angle. A short example or a different problem you solve.
- Email 4: the close. Say it is your last note and make not now easy to say.
How does Buzz handle the sequence?
On paid plans, Buzz writes four emails per person from research on their company. Buzz Send sends them from your mailboxes, follows up three, five and seven working days later in the same thread, and stops when someone replies. US senders must use an honest subject line, include a postal address and honor opt-outs. This is general information, not legal advice.
