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Definition

Cold email sequence

A cold email sequence is a planned series of emails to one person who has not heard from you, spaced days apart, each written as a reply to the one before. Buzzlist writes four per person: day 1, then about days 4, 8 and 14, each shorter than the last.

Most replies come on the second and third email, not the first. A sequence gives a busy person three more chances to answer without three more strangers in the inbox, because each follow-up sits in the same thread.

Buzzlist writes all four from the person's own company website and role, not from a template. Ten AI credits per person, or 2 if Buzz researched that company within the last 7 days. Revisions are 2 credits.

Sending is still yours to do: copy the emails, export them with the contact, or use your own tool. Buzz Send is available in the customer portal with a gradual sending ramp.

Written by Mike Berens, founder of buzzlist.io. Updated 24 September 2026.

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