Work backwards: people to contact equals meetings wanted divided by your contact-to-meeting rate. If 2 in every 100 people take a meeting, 10 meetings needs about 500 contacts. Measure your own rate over a month, because it changes with the offer, the list and the channel.
Find. Every match shows the details Buzzlist has before you spend a contact.
Key takeaways
Your own rate is the number that matters.
A better list usually raises meetings faster than sending more.
How do you work out how many leads you need?
Set the goal. For example, 10 meetings a month.
Find your rate. Meetings booked divided by people contacted last month.
Divide. 10 divided by 0.02 is 500.
Add a margin. Add 10 to 20 percent for bounces and wrong people.
How many leads do I need to book 10 meetings?, at a glance
Contact-to-meeting rate
Contacts for 10 meetings
1%
1,000
2%
500
3%
About 334
5%
200
Which plan fits your number?
The table is simple arithmetic. It does not promise results. At 500 contacts a month, Starter (1,000 contacts) covers it with room to test. To prove the idea with 100, the free plan is enough. See pricing.
Answered by the Buzzlist team. Published , last reviewed .
Common questions
What is a good cold outreach conversion rate?
It depends on the offer and the list. Measure yours and try to beat it.
How do I raise the rate?
Narrow the list, give each person a real reason for writing, and follow up.
