Key facts
- A template is fine for the structure, but the opening line and the reason you are writing should fit the person.
- People can spot a mass email in one sentence.
- A good template also keeps the length short and the tone steady.
- Mention something true about their company, their role or a recent change.
What should stay the same in every email?
Your offer, your proof and your ask. Those took work to get right, so reuse them. A good template also keeps the length short and the tone steady.
What should change for each person?
The first line and the reason for writing. Mention something true about their company, their role or a recent change. One real detail does more than three generic compliments.
How much time should personal touches take?
A minute or two per person for a small list. For a big list, group people by what they have in common, such as industry or job, and write one opener per group.
How to mix a template with personal lines
- Write the core once
Offer, proof and a simple ask. Keep it under about 100 words.
- Group your list
Sort people by industry, role or company size.
- Write one opener per group
Make it specific enough that it could only go to that group.
- Add one detail per person
For your best prospects, add a line about their company before you send.
When does Buzzlist fit, and when does it not?
It fits when
- You want emails that read like one person wrote to another.
- You want Buzz to draft a personal email for everyone you pick.
It does not fit when
- You want to blast the same email to thousands of people at once. Buzz Send keeps each mailbox to a safe daily limit.
Questions people ask next
Will a template hurt my deliverability?
Sending the exact same text to many people can look like bulk mail. Changing the opening line for each person helps.
Is merging in a first name enough?
No. A first name proves you have a list. A real detail about them proves you looked.
Can Buzz personalize emails for me?
Yes. On a paid plan, Buzz researches each company and writes four emails per person in Buzz Drafts, which you can edit before sending.
What if I cannot find anything personal?
Use what you do know: their role, industry and company size. A clear reason you chose them still reads as personal.