Key facts
- Filter the Optometrists industry or NAICS 621320 and add the title OD or Optometrist with the Owner and Partner job levels.
- Independent practices are usually 3 to 15 people, so the owner optometrist decides.
- An independent optometry practice is both a medical office and a retail store.
- Eye exams bring in patients; glasses and contact lenses bring in a large share of the revenue.
- FilterPick industry, title and place.
- RevealReveal the people who fit.
- SendBuzz Send on paid plans.
Two businesses in one office
An independent optometry practice is both a medical office and a retail store. Eye exams bring in patients; glasses and contact lenses bring in a large share of the revenue. That makes owners think about frame inventory and optical sales as much as exam schedules.
Who to write to
- Owner optometrist: makes larger decisions and often still sees patients all day.
- Office or practice manager: billing, vendors, staff and the optical floor.
- Optician lead: frames and lens orders at bigger practices.
The Buzzlist filters for optometry practices
Copy these into Find. Each row is a filter as the app names it.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Optometrists |
| Industry & keywords: NAICS codes | 621320 |
| Job titles | Optometrist, OD, Office Manager |
| Seniority level | Owner, Partner |
| Company size | 1 to 10 employees, 11 to 50 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
Company size of 1 to 50 removes most large retail chains. Add the Office Manager title for a second contact.
On paid plans you can type the same list as one sentence, and Buzz ranks who fits best. Plans and prices.
What fits their world
- Optical sales per patient.
- Recall reminders for annual exams.
- Managed vision plan billing.
- Hiring opticians and technicians.
Timing
Saturday is often one of the busiest days, and back-to-school weeks bring a rush of children's exams. Midweek mornings are better for email.
Mistakes
- Writing to optometrists inside retail chains who lease space and do not buy for the store.
- Mixing in ophthalmology practices, which are surgical and much larger.
- Ignoring the office manager.
Is the optometry practices data any good?
Practices often use one office address for the team. Buzzlist shows email check status on paid plans and labels catch-all domains. A passed check does not promise delivery.
On paid plans, standard verification is included, and a hard bounce through Buzz Send gives the contact back.
Questions about optometry practices data
What NAICS code do optometrists use?
NAICS 621320, Offices of Optometrists.
How do I leave retail chain optometrists off my list?
Limit company size to 1 to 50 people and use the Owner job level.
When are optometry offices busiest?
Saturdays and the back-to-school weeks in late summer.
