Key facts
- Founders lead small firms; at larger firms research directors run studies and buy panels, recruiting and survey tools.
- Each study has a budget and a deadline.
- Research directors pick vendors per project, so being on their preferred list matters more than a single sale.
- Client budgets are set early in the year; Q4 can be busy as clients spend remaining budget.
- FilterSet the filters below.
- RevealEmail and phone, one contact each.
- SendPaid plans: Buzz writes and sends.
Qual, quant and field
- Qualitative firms: interviews and focus groups; buy recruiting and facilities.
- Quantitative firms: surveys and analytics; buy sample and survey tools.
- Field services: recruit participants; sell to the other two.
Project based buying
Each study has a budget and a deadline. Research directors pick vendors per project, so being on their preferred list matters more than a single sale.
The Buzzlist filters for market research firms
Open Find and set these filters.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Market Research, Research Services |
| Industry & keywords: NAICS codes | 541910 |
| Industry & keywords: company keywords | qualitative research, surveys, focus groups, brand tracking |
| Job titles | Founder, Research Director, VP of Client Services, Field Director |
| Seniority level | Owner, Partner, Director, Vice President |
| Company size | 1 to 10 employees, 11 to 50 employees, 51 to 100 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
In-house insights teams at brands are a separate list, found by titles like Director of Consumer Insights.
Prefer a sentence? On paid plans, describe this list to Buzz and it ranks the matches with a reason for each. Plans and prices.
Timing
Client budgets are set early in the year; Q4 can be busy as clients spend remaining budget.
Panels and participants
Survey studies need respondents, and qualitative studies need people who match a screener. Recruiting is often the slowest and costliest part of a study, so research directors keep a short list of panel and recruiting partners and judge them on show rates, data quality checks and turnaround.
Mistakes
- Mixing in-house insights teams in.
- Treating qual and quant firms alike.
- Writing to analysts about vendor choices.
Is the market research firms data any good?
Research firms use their own domains. Paid plans show check status and label catch-all domains.
Paid contacts include standard verification, catch-all addresses are never called verified, and Buzz Send hard bounces return the contact on paid plans.
Questions about market research firms data
What NAICS code do market research firms use?
541910, Marketing Research and Public Opinion Polling.
Who chooses survey tools at a research firm?
Research directors, with founders at small firms.
How do I find focus group facilities?
Add focus groups and field services as keywords.
