Key facts
- Use Public Relations And Communications Services or NAICS 541820, with keywords for the specialty, such as tech PR, crisis communications or healthcare PR.
- Founders and partners decide on tools and partners, account directors run client teams, and media relations staff use databases and monitoring every day.
- PR firms usually work on monthly retainers, so client retention drives the business.
- Specialists in one industry can charge more and win referrals in that niche.
- FilterSet the filters below.
- RevealEmail and phone, one contact each.
- SendPaid plans: Buzz writes and sends.
Retainers and specialties
PR firms usually work on monthly retainers, so client retention drives the business. Specialists in one industry can charge more and win referrals in that niche.
Roles
- Founder or Partner: new business, partners, tools.
- Account Director: client results and team load.
- Media Relations: pitching reporters and tracking coverage.
The Buzzlist filters for pr firms
Open Find and set these filters.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Public Relations And Communications Services |
| Industry & keywords: NAICS codes | 541820 |
| Industry & keywords: company keywords | tech PR, crisis communications, media relations, healthcare PR |
| Job titles | Founder, Managing Partner, Account Director, VP of Media Relations |
| Seniority level | Owner, Partner, C-suite / CXO, Director |
| Company size | 1 to 10 employees, 11 to 50 employees, 51 to 100 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
In-house communications teams at companies are a different list, searched by title across industries.
Prefer a sentence? On paid plans, describe this list to Buzz and it ranks the matches with a reason for each. Plans and prices.
Timing
Client news cycles, product launches and trade shows create crunch weeks. Late summer is often quieter.
Mistakes
- Mixing advertising agencies in.
- Sending templated pitches to people who pitch for a living.
- Ignoring specialty.
Is the pr firms data any good?
Small firms may be catch-all. Buzzlist labels those and shows check status on paid plans.
Paid contacts include standard verification, catch-all addresses are never called verified, and Buzz Send hard bounces return the contact on paid plans.
Questions about pr firms data
What NAICS code do PR firms use?
541820, Public Relations Agencies.
Who buys media tools at a PR firm?
Founders or the media relations lead.
How do I find tech PR agencies?
Add tech PR as a keyword.
