Key facts
- Save this for your best-fit prospects, since warming up hundreds of people by hand takes more time than it returns.
- The email still has to be good on its own.
- A thoughtful comment, a genuine compliment on their work, or a short connection note.
- Warm up your top tier by hand and let your regular emails cover the rest.
Does warming up a lead help replies?
It can. A name they have seen once feels less like a stranger. The email still has to be good on its own.
What counts as a real touch?
A thoughtful comment, a genuine compliment on their work, or a short connection note. A one-word "Great post!" counts for very little.
How do I pick who gets the extra effort?
Sort your list into tiers. Warm up your top tier by hand and let your regular emails cover the rest.
A three-day warm-up
- Day one
Follow them and read a few of their posts or their company news.
- Day two
Leave one useful comment, or send a short connection note with no pitch.
- Day four
Send your email and mention the thing you noticed, briefly.
When does Buzzlist fit, and when does it not?
It fits when
- You have a short list of high-value prospects.
- You are happy to spend a few minutes per person.
It does not fit when
- You email hundreds of people a week. Focus on a better list and better first lines.
- The person is not active anywhere online. Go straight to a good email.
Questions people ask next
Is this the same as warming up my email domain?
No. Domain warm-up builds sending reputation for a mailbox. This is about the person.
Should I say I saw their post?
Only if it is relevant. One honest line is plenty.
Can Buzz help with research?
Yes. On paid plans, Buzz drafts emails about each person and their company, which gives you a head start on what to mention.