Key facts
- Pick the right person at each company, open with something true about their business, ask one easy question, and send a short follow-up series.
- Better targeting and a clear ask usually do more for replies than any amount of extra volume.
- More emails to weak-fit people means more ignores and more spam reports, and spam reports make it harder for your emails to reach the inbox.
- Who you send to, then the first line, then the ask.
Why does sending more often backfire?
More emails to weak-fit people means more ignores and more spam reports, and spam reports make it harder for your emails to reach the inbox. Replies can drop as volume climbs.
What changes make the biggest difference?
Who you send to, then the first line, then the ask. A clear question like "Is this something you handle, or is someone else better?" is easy to answer.
How does Buzzlist help with this?
Filters on any plan, or a sentence search on a paid plan, narrow a list to the people who fit. On paid plans, Buzz drafts four emails for each person, and Buzz Send spaces them out, with each mailbox sending no more than 20 a day.
Lift replies at the same volume
- Tighten the list
Cut anyone who is a weak fit, even if it halves the list.
- Pick one person per company
The person who owns the problem you solve.
- Write about them
One true, specific line about their business in the first sentence.
- Ask one easy question
Something they can answer in a few words.
- Follow up in order
A few short emails, days apart, each adding something new.
When does Buzzlist fit, and when does it not?
It fits when
- You send a steady volume and want more from it.
- You care about keeping your domain healthy.
It does not fit when
- You have no list yet. Start with who to target first.
- You want a trick that works without changing who you email.
Questions people ask next
Does a shorter email get more replies?
Usually. A few sentences that are easy to read on a phone work well for a first email.
Should I track opens to see what works?
No. Open tracking can hurt delivery and the numbers are unreliable. Count replies.
How many follow-ups should I send?
Buzz Send uses four emails in total. The first goes out, then each follow-up goes 3, 5 and 7 business days after the one before.