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You

How long should I wait to follow up on a cold email?

Wait about three business days before the first follow-up, then let the gaps grow: Buzz Send spaces four emails 3, 5 and 7 business days apart, so the whole sequence runs about three weeks. It sends Monday to Friday in working hours in the recipient's time zone and stops as soon as the person replies.

Key facts

  • The first follow-up catches people who meant to reply.
  • Later ones should feel less pushy, so leave more days between them.
  • Buzz writes each one as a reply to the last.
  • Send a short reply to your own thread.

Why do the gaps get longer?

The first follow-up catches people who meant to reply. Later ones should feel less pushy, so leave more days between them.

What should each follow-up say?

Buzz writes each one as a reply to the last.

How to time cold email follow-ups

  1. Send the first email

    Early in a working day for the recipient.

  2. Wait 3 business days

    Send a short reply to your own thread.

  3. Wait 5 business days

    Try a new angle.

  4. Wait 7 business days

    Close politely.

  5. Stop on any reply

    Or an opt-out, for good.

When does Buzzlist fit, and when does it not?

It fits when

  • You want timing handled for you.

It does not fit when

  • You want daily follow-ups. That reads as spam.

Questions people ask next

Do weekends count?

No. Buzz Send counts business days and sends Monday to Friday.

What if they reply to email two?

The rest stop and the reply comes back with an answer drafted.

Can I change the gaps?

Buzz Send uses 3, 5 and 7 business days.

Which plan includes follow-ups?

Buzz Send on Starter, Growth and Queen.

Answered by the Buzzlist team. Last reviewed .

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