Key facts
- Most quiet prospects got busy or need someone else on board.
- Repeat their goal in their words, add one thing that helps, like a short example or a price range, and ask a yes or no question.
- After two or three tries, say you will step back and leave the door open.
- A short call or voicemail can work well next to email.
Why do people go quiet after a good call?
Their week filled up, the project slipped or another person has to agree. Silence is rarely a no. It is usually a "not this week."
What should the follow up say?
Repeat their goal in their words, add one thing that helps, like a short example or a price range, and ask a yes or no question.
Should I reach out to someone else there?
Yes, if more people have a say. Find the other people on the buying team and add them with care, mentioning the call you had.
How to restart a quiet deal
- Recap
Write two lines on what they wanted and what you agreed.
- Add something useful
Send one item they did not have before.
- Ask simply
Ask a question they can answer in one word.
- Close the loop
After two or three tries, say you will step back and leave the door open.
When does Buzzlist fit, and when does it not?
It fits when
- You had a real conversation and know what they wanted.
- You can find other people at the company who have a say.
It does not fit when
- They told you no on the call.
- You want to send the same check in every few days.
Questions people ask next
How long should I wait before following up?
A few business days after your recap, then about a week between the next tries.
Should I call instead of email?
A short call or voicemail can work well next to email. Mention the earlier conversation.
What is a good last email?
A short note that you will stop reaching out, with an easy way to come back when the timing is right.
Can Buzzlist help find others on the team?
Yes. Search the company in the Buzzlist database by title to find the other people who weigh in.