Key facts
- Never send five people the same email at once.
- A Buzzlist Sales Brief names the real people to contact and in what order.
- A buying committee is usually the person who owns the problem, the daily users, finance, and IT or legal.
- Five identical emails on one morning look like a blast and get ignored or reported.
Who is usually on the committee?
A buying committee is usually the person who owns the problem, the daily users, finance, and IT or legal.
- The person who owns the problem, and usually the budget.
- The people who will use it every day.
- Finance, for cost.
- IT or legal, for risk.
Why not email them all at once?
They compare notes. Five identical emails on one morning look like a blast and get ignored or reported. Spaced, role-specific notes look like someone who did the work.
How do I use a reply?
When one person answers, mention the conversation to the next one, with permission. "I spoke with Dana about..." gets the next person to answer.
| Role | What they care about | Angle |
|---|---|---|
| Problem owner | Results | The outcome |
| Daily users | Ease | Time saved |
| Finance | Cost | Payback |
| IT or legal | Risk | Security and terms |
How to reach a buying committee
- Run a Sales Brief
It names who to contact first and why.
- Write to the problem owner
Four emails, one person.
- Add one more role a week later
With their own angle.
- Connect the threads
Mention earlier conversations when you have permission.
When does Buzzlist fit, and when does it not?
It fits when
- You sell bigger deals that need several people to agree.
It does not fit when
- You sell to small firms where the owner decides alone.
Questions people ask next
How many people should I contact at one company?
Start with one. Add two or three over time for bigger deals.
Does a Sales Brief use real people?
Yes. Sales Briefs name real people at the company to contact.
How many briefs are included?
Starter includes 5 a month, Growth 50 and Queen 200.
Should I copy people on one email?
No. Write to each person separately.