Key facts
- Use Buzz when you can describe the people in a sentence.
- Use filters when you know the exact values, want a big export, or are on Free.
- For specific groups: a specialty, an owner who also does the work, a company type that industry codes get wrong.
- Buzz checks real titles, ranks the best matches with reasons and shows a breakdown of the whole list.
When is Buzz better?
For specific groups: a specialty, an owner who also does the work, a company type that industry codes get wrong. Buzz checks real titles, ranks the best matches with reasons and shows a breakdown of the whole list. A new search uses one of your monthly AI searches.
When are filters better?
For volume on known values: every marketing director in three states, or every company in one NAICS code. Filters are free and use no AI searches.
A good habit: find the right titles with Buzz, then widen the list with filters.
