Key facts
- Use NAICS 561330, Professional Employer Organizations, with the Human Resources Services industry and keywords like PEO or co-employment.
- A PEO becomes the employer of record for its clients' staff, so it runs payroll, benefits and HR at scale.
- Sales leaders chase new small business clients, and benefits and operations leaders buy most services.
- PEOs win clients with 5 to 100 employees who want better benefits and less HR work.
- FilterPick industry, title and place.
- RevealReveal the people who fit.
- SendBuzz Send on paid plans.
How a PEO differs
| Firm | Role for the client |
|---|---|
| PEO | Co-employer; payroll, benefits, HR, compliance |
| Payroll provider | Runs payroll only |
| Staffing agency | Supplies workers |
Growth comes from small businesses
PEOs win clients with 5 to 100 employees who want better benefits and less HR work. Their sales teams look for owners and office managers at those businesses, often through brokers and accountants.
The Buzzlist filters for peos
Copy these into Find. Each row is a filter as the app names it.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Human Resources Services |
| Industry & keywords: NAICS codes | 561330 |
| Industry & keywords: company keywords | PEO, co-employment, employer of record, HR outsourcing |
| Job titles | VP of Sales, Director of Benefits, VP of Operations, CEO |
| Seniority level | C-suite / CXO, Vice President, Director |
| Company size | 51 to 100 employees, 101 to 500 employees, 501 to 1000 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
Employer of record firms serving international hiring are a related but different group. The keyword employer of record finds them.
On paid plans you can type the same list as one sentence, and Buzz ranks who fits best. Plans and prices.
Timing
Benefits renewals and open enrollment shape the year, with heavy work in the fall.
Mistakes
- Mixing payroll providers and PEOs.
- Writing to benefits staff about sales tools.
- Ignoring broker channels.
Is the peos data any good?
PEOs use corporate domains. Paid plans show check status and label catch-all results.
On paid plans, standard verification is included, and a hard bounce through Buzz Send gives the contact back.
Questions about peos data
What NAICS code do PEOs use?
561330, Professional Employer Organizations.
Who buys benefits services at a PEO?
The director or VP of benefits.
How do PEOs find clients?
Through brokers, accountants and direct outreach to small business owners.
