Key facts
- Use NAICS 541214, Payroll Services, with the Accounting and Human Resources Services industries and keywords like payroll services or payroll bureau.
- Independent payroll companies of 5 to 100 people compete with national providers on service, and the owner decides on software and partners.
- National providers have scale; independents win on answering the phone.
- Owners think about client retention, tax filing accuracy and software costs.
- FilterSet the filters below.
- RevealEmail and phone, one contact each.
- SendPaid plans: Buzz writes and sends.
Independents compete on service
National providers have scale; independents win on answering the phone. Owners think about client retention, tax filing accuracy and software costs.
Partners and referrals
- Accountants refer payroll clients and expect good service in return.
- Insurance agents cross sell workers compensation.
- Banks sometimes refer business clients.
The Buzzlist filters for payroll providers
Open Find and set these filters.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Accounting, Human Resources Services |
| Industry & keywords: NAICS codes | 541214, 541219 |
| Industry & keywords: company keywords | payroll services, payroll bureau, payroll processing |
| Job titles | Owner, Client Services Manager, Partner Manager, Operations Manager |
| Seniority level | Owner, President, Manager |
| Company size | 1 to 10 employees, 11 to 50 employees, 51 to 100 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
Bookkeeping firms often run payroll too. NAICS 541219 adds them; remove it for payroll only firms.
Prefer a sentence? On paid plans, describe this list to Buzz and it ranks the matches with a reason for each. Plans and prices.
Timing
Year end brings tax forms and filings, the heaviest time. Quarter ends are busy too.
Mistakes
- Emailing in January.
- Mixing PEOs in.
- Ignoring the accountant referral channel.
Is the payroll providers data any good?
Small payroll firms may use catch-all domains. Buzzlist labels them; paid plans show check status.
Paid contacts include standard verification, catch-all addresses are never called verified, and Buzz Send hard bounces return the contact on paid plans.
Questions about payroll providers data
What NAICS code do payroll companies use?
541214, Payroll Services.
When are payroll providers busiest?
Late December through January, and each quarter end.
Who decides at an independent payroll company?
The owner.
