Key facts
- Use NAICS 522130, Credit Unions, with the Banking and Financial Services industries.
- Credit unions are member owned cooperatives, so leaders talk about members rather than customers.
- Smaller ones have a CEO who decides most things.
- Credit unions return value to members through rates and fees.
- FilterPick industry, title and place.
- RevealReveal the people who fit.
- SendBuzz Send on paid plans.
Members, not customers
Credit unions return value to members through rates and fees. Leaders judge vendors on member impact, and many share ideas through credit union leagues and associations, so word travels.
Size changes the buyer
- Under 50 staff: the CEO and a small team decide.
- 50 to 500: VPs by function, with a strategic plan.
- Larger: formal procurement and vendor management.
The Buzzlist filters for credit unions
Copy these into Find. Each row is a filter as the app names it.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Banking, Financial Services |
| Industry & keywords: NAICS codes | 522130 |
| Industry & keywords: company keywords | credit union, federal credit union |
| Job titles | CEO, VP of Lending, Director of Member Experience, IT Director |
| Seniority level | C-suite / CXO, Vice President, Director |
| Company size | 11 to 50 employees, 51 to 100 employees, 101 to 500 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
The keyword credit union catches institutions filed under general financial services.
On paid plans you can type the same list as one sentence, and Buzz ranks who fits best. Plans and prices.
Timing
Strategic planning and budgets happen in the fall. Annual meetings come in spring.
Mistakes
- Saying customers instead of members.
- Treating them exactly like banks.
- Ignoring field of membership limits on growth.
Is the credit unions data any good?
Credit unions use strict filtering. Paid plans show check status, and Buzz skips addresses that fail.
On paid plans, standard verification is included, and a hard bounce through Buzz Send gives the contact back.
Questions about credit unions data
What NAICS code do credit unions use?
522130, Credit Unions.
Who buys at a small credit union?
Usually the CEO.
How are credit unions different from banks as buyers?
They are member owned, often slower and more consensus driven, and focused on member value.
