How do you build this list?
- Pick the segment first. A six person remodeler, a builder putting up houses by the hundred and a commercial contractor bidding schools are three markets, with different titles, deal sizes and sales cycles.
- Describe the people in one sentence. For example, owners of residential construction companies within 50 miles of Dallas with a mobile number. Buzz reads company names and descriptions, which matters because industry codes in construction are loose. On Free, use filters.
- Use the right titles. Owner, president and VP of operations at small firms. On commercial work add estimator, chief estimator, director of preconstruction, project manager and superintendent. At production builders add purchasing manager or director of purchasing.
- Set the company size. Remodelers and small general contractors sit at 1 to 50. Regional builders and commercial contractors run 51 to 500 and split the decision between operations and purchasing.
- Choose the channel and check the rules. Call the mobile, and expect to catch them in a truck or on site. Before you call or text any mobile, scrub it against the National Do-Not-Call Registry and your own do-not-call list.
- Save, reveal and reach out. Save the list and reveal only the people you will contact. Each reveal uses one contact from your monthly allowance. Export a spreadsheet, or on a paid plan have Buzz write the emails and send them through Buzz Send once you approve.
| Filter | What to use |
|---|---|
| Titles | Owner, President, Estimator, Purchasing Manager |
| Company words | construction, builders, homes, contracting, remodeling |
| Size | 1 to 50 for remodelers, 51 to 500 for builders |
| Exclude | architects, engineers, developers, trade subcontractors |
What should you watch for?
A developer controls the land and the money. A builder controls the schedule and the materials. If your product goes into the building, you want the builder, and at larger builders whoever runs purchasing.
