How do you build this list?
- Set the radius. Search within 10 or 25 miles of the ZIP codes you cover. In a metro the list gets dense fast, so start tight.
- Describe the people in one sentence. Owners of chiropractic clinics in Tampa with a work email, for instance. Buzz reads credentials and company words together, so DC, DPT and clinic director variants come back in one list.
- Use the right titles. Owner, practice owner, clinic director, practice manager, office manager and director of rehabilitation. DC, DPT or PT after a name confirms a practitioner.
- Work out how the clinic is paid. Cash based practices sell memberships and packages and buy marketing, scheduling and payment tools. Insurance based practices buy software for claims, authorizations and documentation.
- Check whether the clinic is independent. Physical therapy is consolidating into multi site groups and hospital networks that choose software centrally. Chiropractic stays far more independent. A group or parent name in the description is your signal.
- Save, reveal and reach out. Save the list and reveal only the people you will contact. Each reveal uses one contact from your monthly allowance. Export a spreadsheet, or on a paid plan have Buzz write the emails and send them through Buzz Send once you approve.
| Filter | What to use |
|---|---|
| Location | ZIP radius of 10 or 25 miles |
| Titles | Owner, Clinic Director, Practice Manager, Director of Rehabilitation |
| Company words | chiropractic, physical therapy, rehabilitation, sports medicine |
| Size | 1 to 50 for single site, 51 to 500 for groups |
What should you watch for?
The owner is treating people from nine to six, so email lands better than a call. Write to them as a small business owner about scheduling, staffing, billing admin, marketing or equipment.
