Key facts
- CAN-SPAM requires five things: honest sender details, a true subject line, your postal address, a working opt-out and responsibility for anyone who sends for you.
- Calls and texts fall under the TCPA and do not call rules.
- Autodialed or prerecorded calls to mobile numbers need prior express consent, and do not call rules cover marketing texts too.
- CAN-SPAM covers consumers too, and state laws may add rules.
What does CAN-SPAM require?
CAN-SPAM requires five things: honest sender details, a true subject line, your postal address, a working opt-out and responsibility for anyone who sends for you. Source: FTC
- Accurate "from" names and addresses.
- A subject line that matches the content.
- Your valid physical postal address.
- A clear way to opt out, honoured within 10 business days. Source: FTC
- Responsibility for anyone sending on your behalf.
Are phones and texts the same?
No. Calls and texts fall under the TCPA and do not call rules. Source: 47 CFR 64.1200 Autodialed or prerecorded calls to mobile numbers need prior express consent, and do not call rules cover marketing texts too. Source: 47 CFR 64.1200
How does Buzz Send help?
Unsubscribes, complaints and bounces are suppressed for good, so an opt-out is never emailed again from your account.
How to keep cold email within the rules
- Use your real name
And a real business.
- Write a true subject line
No fake "Re:" or tricks.
- Add your postal address
In the signature.
- Offer an opt-out
And honour it quickly.
When does Buzzlist fit, and when does it not?
It fits when
- You email US businesses with relevant offers.
It does not fit when
- You email people outside the US, where other laws apply.
Questions people ask next
Do I need consent to email a business?
Not under CAN-SPAM, but you must follow its rules.
Is this legal advice?
No. Ask a lawyer for your situation.
Can I email consumers?
CAN-SPAM covers consumers too, and state laws may add rules. Source: FTC
What happens to opt-outs in Buzz Send?
They are suppressed for good.
Sources
Checked October 9, 2026. Rules change, so read the source before you rely on it. This is general information, not legal advice.