Key facts
- Sending cold email from a separate domain, such as getyourcompany.com, keeps your main domain's reputation, and your everyday email, safe if cold sends cause bounces or complaints.
- If cold sends draw complaints, mail providers may start filtering every email from that domain, including invoices and replies to customers.
- Buzz Send starts at 5 a day per mailbox.
- Replies come back into Buzzlist with an answer drafted.
What can go wrong on the main domain?
If cold sends draw complaints, mail providers may start filtering every email from that domain, including invoices and replies to customers.
What makes a good sending domain?
- Close to your brand, such as trybrand.com or brandhq.com.
- A simple website or a redirect to your main site.
- SPF, DKIM and DMARC set up.
- Real names on mailboxes, with replies you answer.
How to set up a sending domain
- Pick a close name
Easy to recognise as you.
- Add mail records
SPF, DKIM, DMARC.
- Create named mailboxes
One person per mailbox.
- Ramp slowly
Buzz Send starts at 5 a day per mailbox.
When does Buzzlist fit, and when does it not?
It fits when
- You send cold email and want your main domain protected.
It does not fit when
- You only email people who asked to hear from you.
Questions people ask next
Is a subdomain enough?
A subdomain shares some reputation with the main domain. A separate domain separates it more.
Will replies reach me?
Yes. Replies come back into Buzzlist with an answer drafted.
What does a domain cost?
Domains and mailboxes are a separate recurring purchase; the price is shown before you buy.
How many mailboxes do I need?
One for every 20 sends a day you plan.