Key facts
- Fewer than the number of people in the list, because some records have no email and some emails fail a check.
- Some emails fail a check or sit on a domain that accepts every address, which Buzzlist never calls verified.
- An email that passed a check and is not on a do-not-send list.
- If you want 200 sendable people, start from a search that shows comfortably more, and read the estimate.
Why is the number lower than the list?
Some people have only a phone. Some emails fail a check or sit on a domain that accepts every address, which Buzzlist never calls verified. Those are kept out of sending by default.
What counts as usable?
An email that passed a check and is not on a do-not-send list. Catch-all addresses are left out unless you choose to include them for a group.
How do I plan for the gap?
Search wider than your target. If you want 200 sendable people, start from a search that shows comfortably more, and read the estimate.
How to get the number of sendable emails you need
- Set your target
For example 200 people this month.
- Search wide
Read the count and the estimate of usable emails.
- Narrow or widen
Change the area or size until the estimate meets your target.
- Reveal
You are charged for reveals, and Buzz Send only sends to addresses that pass.
When does Buzzlist fit, and when does it not?
It fits when
- You want to know what you will get before you pay.
- You only want to send to checked addresses.
It does not fit when
- You want every row to come with an email. Some people only have phones.
Questions people ask next
Do I pay for people with no usable email?
Buzz shows what is available before you reveal, so you can leave them out.
Can I include catch-all addresses?
Yes, as an opt-in for one group. They are off by default and never called verified.
What if an email bounces anyway?
On paid plans, a hard bounce from Buzz Send returns the contact to your balance, once per contact.
Is the estimate a promise?
No. It is an estimate, and no email check guarantees delivery.