Key facts
- Many buyers like being an early client when it comes with more attention and a better price.
- A one-line reply, a free audit or a short call.
- A big ask from a stranger with no track record rarely gets a yes.
- Find one true thing about their company and open with it.
What can I use instead of a case study?
Use what you do have. Your own story, a result you got in a past job, a quick sample made for them, or a clear guarantee on your own work. Say it straight and keep it small.
Should I admit I am new?
You can. Many buyers like being an early client when it comes with more attention and a better price. Frame it as a reason to work with you: you have time for them.
What should the ask be?
Make it easy. A one-line reply, a free audit or a short call. A big ask from a stranger with no track record rarely gets a yes.
How to write the first email without proof
- Pick a narrow group
Write to one kind of business you understand well, so every line feels written for them.
- Research one detail
Find one true thing about their company and open with it.
- Offer a small first step
A sample, an audit or a trial they can say yes to in a sentence.
- Follow up
Send a few short follow-ups. Each one adds a new reason, never a guilt trip.
When does Buzzlist fit, and when does it not?
It fits when
- You want a list of the right people and four drafted emails per person to edit.
- You want Buzz to research each company so the first line is about them.
It does not fit when
- You want to send the same email to thousands of people at once.
- Your buyers are outside the United States. Buzzlist covers US people.
Questions people ask next
Is it dishonest to email without case studies?
No. It is only dishonest to invent results. Promise what you can do and say what you have done.
How do I get my first case study?
Do great work for one early client at a fair price, measure the result and ask if you can share it.
Can Buzz write these emails for me?
On a paid plan Buzz drafts four emails per person in Buzz Drafts. You edit them and send with Buzz Send.