Key facts
- An info@ inbox is shared, often read by a front desk, and rarely reaches the person who decides.
- Replies tend to be low and complaints count against you.
- Your email sits next to invoices and spam, and whoever reads it has little reason to pass it on.
- A complaint from a shared inbox still counts against your sending.
Why do shared inboxes do badly?
Nobody owns them. Your email sits next to invoices and spam, and whoever reads it has little reason to pass it on. A complaint from a shared inbox still counts against your sending.
When is info@ fine?
For very small businesses where the owner reads everything, or when you only want a referral to the right person. Keep the ask tiny: who handles this?
How do I replace them?
Search for people by company and title. In Buzzlist you can search the company, see the named people there, then reveal a work email for the one who fits.
How to clean a list full of info@ addresses
- Split the list
Separate shared inboxes from named people.
- Look up each company
Find the owner or the manager for what you sell.
- Reveal the person
Get a work email or mobile for that one person.
- Send to named people
Use the named list. Save info@ for a short referral ask.
When does Buzzlist fit, and when does it not?
It fits when
- You want named people with titles at the companies on your list.
- You want to pay once per person you reveal.
It does not fit when
- You only want generic company inboxes.
- The companies are outside the United States.
Questions people ask next
Do info@ emails bounce more?
They often deliver fine. The problem is who reads them.
Are role addresses like sales@ the same?
Mostly, yes. Any shared address has the same issue of no single owner.
Does it cost anything to find the named person?
Searching and saving are free. A contact is used when you reveal an email or phone, once per person for the life of your account.