Key facts
- Use the Wellness And Fitness Services industry or NAICS 713940, then add keywords for the format you want, such as yoga, pilates, CrossFit or boxing.
- Boutique studio owners often teach classes themselves and decide everything.
- Franchise gyms add a franchisee and a general manager, and many vendors are set by the brand, so check which kind you are writing to.
- A studio that loses a few members a month feels it immediately.
- FilterPick industry, title and place.
- RevealReveal the people who fit.
- SendBuzz Send on paid plans.
Formats and what they mean
- Boutique studios: small class formats, memberships and class packs, owner teaches.
- Personal training studios: one on one sessions, trainer schedules.
- Full gyms: equipment, larger spaces, more staff.
- Franchise locations: brand rules, franchisee decides within them.
Members are the business
Studio owners think about member retention every day. A studio that loses a few members a month feels it immediately. Messages about keeping members, filling quiet class times or bringing back lapsed members fit their day.
The Buzzlist filters for fitness studios
Copy these into Find. Each row is a filter as the app names it.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Wellness And Fitness Services |
| Industry & keywords: NAICS codes | 713940 |
| Industry & keywords: company keywords | pilates, yoga, CrossFit, boxing, personal training |
| Job titles | Owner, Studio Owner, General Manager |
| Seniority level | Owner, Manager |
| Company size | 1 to 10 employees, 11 to 50 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
Format keywords matter: a pilates studio owner and a 24-hour gym owner run different businesses.
On paid plans you can type the same list as one sentence, and Buzz ranks who fits best. Plans and prices.
Timing
January is the busiest month for sign ups, so owners have little time then. Early mornings and evenings are class times. Midday on weekdays is the best window. Late summer is a planning period for the new year rush.
Mistakes
- Mixing physical therapy or medical fitness clinics in.
- Pitching franchise locations on vendors the brand chooses.
- Writing in January.
Is the fitness studios data any good?
Studio owners often use a personal address. Buzzlist shows personal and business email and mobile where available. Paid plans show the email check status, and catch-all domains are labeled.
On paid plans, standard verification is included, and a hard bounce through Buzz Send gives the contact back.
Questions about fitness studios data
What NAICS code do gyms use?
NAICS 713940, Fitness and Recreational Sports Centers.
When should I contact gym owners?
Midday on weekdays, outside class times, and outside January.
How do I find yoga or pilates studios only?
Add yoga or pilates as company keywords with the Wellness And Fitness Services industry.
