Key facts
- Use Retail Motor Vehicles or NAICS 441110, New Car Dealers, and decide which department you serve.
- Dealer principals own one store or a group, general managers run each store, and department heads for sales, service, parts and finance each control a budget.
- Dealer groups with many rooftops often buy centrally.
- Groups with 10 or more stores have central teams for marketing, IT and purchasing.
- FilterSet the filters below.
- RevealEmail and phone, one contact each.
- SendPaid plans: Buzz writes and sends.
Departments
| Department | Leader |
|---|---|
| Variable operations (sales) | General Sales Manager |
| Fixed operations (service and parts) | Service Director, Parts Manager |
| Finance and insurance | F&I Director |
| Digital and marketing | Internet Sales Manager, Marketing Director |
Dealer groups
Groups with 10 or more stores have central teams for marketing, IT and purchasing. Store managers can champion a product, but the group signs.
The Buzzlist filters for car dealerships
Open Find and set these filters.
| Filter | Set it to |
|---|---|
| Industry & keywords: industry | Retail Motor Vehicles |
| Industry & keywords: NAICS codes | 441110 |
| Industry & keywords: company keywords | dealer group, auto group, used cars, motors |
| Job titles | Dealer Principal, General Manager, Service Director, Internet Sales Manager |
| Seniority level | Owner, President, Director, Manager |
| Company size | 51 to 100 employees, 101 to 500 employees, 501 to 1000 employees |
| Location | Your states, cities, or ZIP codes with a 5 to 100 mile radius |
Independent used car lots are smaller and owner run. Add or exclude used cars as a keyword to choose.
Prefer a sentence? On paid plans, describe this list to Buzz and it ranks the matches with a reason for each. Plans and prices.
Timing
Month end is the sales push; avoid the last week. Saturdays are busy.
Mistakes
- Writing to salespeople about store tools.
- Calling at month end.
- Ignoring group level buying.
Is the car dealerships data any good?
Dealerships use group domains that change with ownership. Paid plans show check status and the job-change flag, since managers move between stores.
Paid contacts include standard verification, catch-all addresses are never called verified, and Buzz Send hard bounces return the contact on paid plans.
Questions about car dealerships data
What NAICS code do car dealers use?
441110, New Car Dealers.
Who buys service department tools?
The service director or fixed operations director.
When should I contact dealerships?
Early and mid month, on weekdays.
