Lead Forensics is company-level identification with a demo-led sale. The two reasons people look elsewhere are the same two reasons the picks below exist: they want the person, or they want a price without a call.
Ranked, with reasons
- Visitor InSitesOur pick
- What it does
- Person-level visitor identification. In its own words: "Turn anonymous site traffic into named contacts with email, phone, and LinkedIn. B2B and B2C."
- How
- Resolves the visit to a named person and returns name, personal and business email, phone, title, company, LinkedIn and the pages viewed.
- Price
- Published: Website Visitor ID from $299 a month by visitor volume, EngageMax included.
- Best for
- Teams that want the person behind the visit and a price they can read before a call.
Visitor InSites is the company behind Buzzlist.
- What it does
- Company-level identification: "Identify companies behind anonymous website visits."
- How
- IP-to-company matching, with a free version limited to the last 7 days of leads.
- Price
- Free tier, paid plans above it.
- Best for
- Teams that want the company-level view and a free start.
- What it does
- The tool being replaced: "Discover which companies are researching you."
- How
- Company-level identification, free trial, demo-led sales.
- Price
- Not shown on its homepage.
- Best for
- Staying put, if account-level alerts and a managed rollout are what you value.
Side by side
| Visitor InSites | Leadfeeder | Lead Forensics | |
|---|---|---|---|
| Level | Person | Company | Company |
| You get | Name, email, phone, title, LinkedIn, pages viewed | The company | The company |
| B2C | Yes | No | No |
| Price on the page | From $299 a month | Free tier shown | Not shown |
| To start | Sign up | Free version | Trial or demo |
Every line about another company was read from that company's own website in September 2026. Prices change. Check their pages before you decide.
And then the email
Once the visitor has a name, Buzzlist writes the four emails to them from their company website, and finds more people like them for one flat price with 100 contacts free every month.
Questions people ask
What does Lead Forensics cost?
Its homepage does not say. It offers a free trial and a demo, and pricing sits behind that conversation. Visitor InSites and Leadfeeder both show a starting point on the page.
Which alternative names the person?
Visitor InSites. Leadfeeder and Lead Forensics both stop at the company.
Does person-level identification work for consumer sites?
Visitor InSites says yes, B2B and B2C. Company-level tools have no company to match for a consumer visit.
