Key facts
- Hire an agency when you have budget, no time and are happy for someone else to own the process.
- Do it yourself to keep the list, the domains and the learning, and can spend an hour or two a week.
- AI has made doing it yourself much faster: Buzzlist finds, writes and sends from $97 a month.
- Run it yourself with AI doing the busy work, and keep your time for the replies.
When an agency makes sense
- You have a proven offer and want volume fast.
- Nobody on your side has time to review emails.
- The agency knows your industry well.
When doing it yourself makes sense
- You are still learning what message works.
- You want to own the contacts and the replies.
- Your budget is closer to hundreds a month than thousands.
A middle path
Run it yourself with AI doing the busy work, and keep your time for the replies. That is how Buzzlist is built: Buzz finds, writes and sends, and you take the conversations.
| Agency | Do it yourself with Buzzlist | |
|---|---|---|
| Your time | Low | An hour or two a week |
| Who owns the list | Check the contract | You |
| Price | Set by the agency | Free, $97, $497 or $1,497 a month |
How to decide
- Price your time
What is an hour of yours worth?
- Check what you would own
Lists, domains, emails and replies.
- Test small yourself first
100 people, one month.
- Decide with real numbers
Compare replies per 100 people to see what each option is worth.
When does Buzzlist fit, and when does it not?
It fits when
- You want to own your outreach and keep costs low.
It does not fit when
- You never want to see an email before it goes out.
Questions people ask next
What should an agency show me?
The list, the emails and a report of what was sent and who replied.
Can I switch later?
Yes. Buzzlist plans are month to month.
Can an agency use Buzzlist for me?
Each account has one Hive, so it suits one brand per account.
What does it cost to try myself?
Free gives 100 contacts a month. AI writing and sending start at $97.