Key facts
- Lead with one problem, such as late filings or hiring paperwork, and offer a quick review.
- Buzzlist finds owners and office managers by company size, industry and place, with emails and mobiles.
- Write to the owner and mention you can walk the office manager through it.
- Before year-end and before busy hiring seasons, when payroll pain is on their mind.
Who decides at a small firm?
The owner, often with an office manager or bookkeeper who does the work. Write to the owner and mention you can walk the office manager through it.
Which industries first?
Ones with hourly staff, shifts or many hires: restaurants, home services, healthcare offices and construction.
When should I send?
Before year-end and before busy hiring seasons, when payroll pain is on their mind.
How payroll firms can find clients with Buzz
- Pick one industry
For example restaurants.
- Set the size
About 5 to 100 staff.
- Pick the roles
Owner, office manager.
- Let Buzz write
Four short emails with one problem and a review offer.
When does Buzzlist fit, and when does it not?
It fits when
- You sell payroll or HR services to small firms in the United States.
It does not fit when
- You need to know which payroll provider a firm uses today. Buzzlist does not have that.
Questions people ask next
Should I email bookkeepers too?
Yes, as a second contact. They often recommend the change.
Can I search several industries at once?
Yes, but one industry per campaign writes better emails.
How many owners should I start with?
100 to 200 in one industry.
What does it cost?
Free includes 100 contacts a month. Starter is $97 with writing and sending.