Buzzlist has two modes. Business searches people at work: seniority, department, job titles, industries, company size and revenue. Consumer searches people at home: income, net worth, age, homeowner, married and children.
In consumer mode the location filters read the home address, so a ZIP search finds people who live there rather than people who work there.
If you sell to households, say so during setup and Buzzlist opens in consumer mode, skipping the industry and job level questions that do not apply to you.